San Agustin
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Broken & Coastal

 

I am the Founder and Creative Director of Broken & Coastal, an independent magazine for cyclists with courage—the non-traditionalists and the rule breakers who dare to live life outdoors.

Each issue aims to inspire motion, fostering the drive inside us all to keep going, push harder, and pedal further.

 
 

Broken collaborates on print and digital content with a global network of talented contributors who share our passion for cycling and the outdoors. Produced and printed in the United States, Broken publishes content that inspires people to get outside.

 
 

Our readers are makers and rule breakers—the romantics who seek out secluded forest roads, the Cat 1 racers in cut-offs, and the dreamers who revel in green earth and blue sky. They're the ones who refuse to be labeled or classified, the ones hopping the barriers and redefining what cycling can truly be.

Bringing a rare blend of sincerity and grit, Broken engages this audience with content that builds relationships, sparks conversation, and generates interest in the brands we support.

 
 
Cycling media (and the industry in general) has a tendency to be too compartmentalized. We’re almost at the point now that if you’re a vegan enduro racer that only listens to post-punk music, you can surround yourself with other vegan enduro racers that have a great interest in post-punk bands. And you go home and read the dedicated media outlet for vegan/post-punk/enduro racers. Okay, that’s a stretch. My point is that the most refreshing aspect of Broken and Coastal is that it highlights adventure stories from all types of cycling and features outdoor and design stories, too. It has the potential to open readers’ eyes to exciting new categories that they may have been blind to otherwise. And it looks fucking good, too!
— Dain Zaffke, Giro Director of Marketing
 

We offer something no other cycling media brand does: Courage!